LET’S JUST BBQ!
For family staycations or entertaining with friends: Char-Broil makes BBQing easier than ever
Char-Broil has been innovating BBQ cooking since the launch of its first grill in the 1940s, and the same principles for product development remain to this day: to create BBQ grills that are unique, innovative and simple to use.
Popular ranges include the best-selling Gas2Coal hybrid BBQs and the innovative TRU-Infrared™ grills that ensure perfectly even cooking, no flare-ups and 50% juicier results every time.
Stars of the TRU-Infrared™ range are the Professional 2.0 PRO and Professional 2.0 CORE grills. The PRO range comeswith exciting features such as the extra fast Sear Burner that reaches high temperatures quicker than ever – for perfect sear marks and to seal in flavour – as well as high-performance super-efficient burners and a new extra-high double layer steel lid. The CORE range features cooking technology innovations, improved storage, ergonomic handles and high quality steel lids.
Additions and improvements to the best-selling Gas2Coal BBQ range include the introduction of a 2-burner Gas2Coal grill for smaller outdoor spaces as well as a new ergonomic design across the range.
With a strong PR and marketing campaign behind the brand, Char-Broil is boosting its profile among UK consumers across traditional media and social channels. Five-star media reviews for the Gas2Coal and Professional ranges are confirming their position as must-have BBQs for UK consumers, and promotional partnerships with leading brands such as Beefsteak Club Wines, Badass Beef meat boxes and the @bbqlads BBQ influencers on Instagram are increasingly helping to link Char-Broil with BBQ fun even further.
Campaigns are already being developed to support exciting new product introductions for 2022.